SEO makes sense as a national (or even international) concern for huge retailers with many locations and broad distribution networks, but not for small businesses. With the bulk of their customers coming from their surrounding areas and making decisions based on convenience, it’s vital for small businesses to focus on local SEO — optimizing content to attract local visitors.

But what does a localized SEO strategy consist of? What elements demand your attention, and how can you make the necessary changes?

In this guide, we’re going to answer these questions by going through the steps you should take to improve your local SEO and providing examples along the way to add clarity. Let’s begin.