Starting your own business and becoming an entrepreneur is one of the most unique experiences that a person can go through. There are the highs of getting everything up and running and, sometimes, even leaving your job to do it. Then there are the lows of everything not going quite as well or smoothly as you expected. Despite all of these things, founding a company and working for yourself is truly in the spirit of the American Dream. With all of this in mind, you want to do what’s best for your business to help it grow into what you envisioned that first day that you opened up shop.

One way to do this that not everyone knows about is to own multiple domain names that are different than the one that you have customers using. Although it sounds a little bit out there, I’ll explain why this is so important.